Imports and Southern Wine Group, (SWG) announced Monday, June 2nd that
it has adopted Elixir Wine Group as its new company name. SWG has been
importing high quality wines from Latin America since 2001. Over the
last 18 months, the company expanded its European Elixir portfolio to
include select wines from Spain, Italy, France and Portugal. C. Kirk
Ermisch, President of Elixir Wine Group says, "the transition to Elixir
Wine Group is much more than a simple logo refresh. It represents our
commitment to the lasting success of our company, customers and partners
throughout the U.S. and a dedication to offering a wider selection of
iconic wines to consumers. The decision to rebrand as Elixir Wine Group
is a proactive move to reflect the exciting changes that we are
undergoing as a company with the expansion of our top shelf portfolio
and the increased sales growth we are seeing across the United States.
Key to this development will include recognizing the long term efforts
of two company veterans. Jeff Miller is promoted to V.P. National Sales
and Jenny Long becomes V.P. Finance & Operations." More...