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In Support of Diversity!

Kirk Ermisch - Monday, November 07, 2016

On this day ahead of the election, I wanted to make a statement about diversity. I have devoted a good deal of time towards the study of this subject. I have made it a cornerstone of my thinking for as long as I have been in business and I think that it has been something that has given back in an exponential way for every dollar that I have ever invested. More...

What's Wrong with Argentina's Wine Industry

Kirk Ermisch - Saturday, December 27, 2014

I have just returned from Argentina and was fortunate to be able to sit in on a round table discussion that is currently setting the viticultural agenda for the presidencial candidacy of Mauricio Macri in 2015. More...

SWG Imports & Southern Wine Group announce unification under Elixir Wine Group

Kirk Ermisch - Monday, June 02, 2014

SWG Imports and Southern Wine Group, (SWG) announced Monday, June 2nd that it has adopted Elixir Wine Group as its new company name. SWG has been importing high quality wines from Latin America since 2001. Over the last 18 months, the company expanded its European Elixir portfolio to include select wines from Spain, Italy, France and Portugal. C. Kirk Ermisch, President of Elixir Wine Group says, "the transition to Elixir Wine Group is much more than a simple logo refresh. It represents our commitment to the lasting success of our company, customers and partners throughout the U.S. and a dedication to offering a wider selection of iconic wines to consumers.  The decision to rebrand as Elixir Wine Group is a proactive move to reflect the exciting changes that we are undergoing as a company with the expansion of our top shelf portfolio and the increased sales growth we are seeing across the United States. Key to this development will include recognizing the long term efforts of two company veterans. Jeff Miller is promoted to V.P. National Sales and Jenny Long becomes V.P. Finance & Operations."    More...

Musings Mendoza Harvest 2013

Kirk Ermisch - Sunday, May 18, 2014

April 15, 2013. Tax Day in the US – Sure glad I am not stuffing envelopes today, but sent money to the IRS all the same. Nothing can or should be done to end that, it is one of our fundamental obligations I believe.  More...

2012: Looking towards the end of the world

Kirk Ermisch - Saturday, May 17, 2014

Something about 2012. Is it just me or are things so much more ominous this year? As I sit in Bodega Calle with a bottle of Ca de Calle nearby, I contemplate on the few short days since my arrival this harvest season. A couple weeks before my arrival, one winery employee leaves after 10 years with us, dissatisfied that he is no longer the only “key” employee in the company, that he in short has to respect reporting requirements on inventory movements, while at the same time he leaves under vague staff accusations that he may have stolen a pallet of Torrontés from a shipment made to a nearby cold storage facility. Unprovable of course, primarily because he did not prepare the correct documents required for the inventory transfer of this fateful shipment. Ironic. If “angel’s share” is wine lost to evaporation, what do you call this? More...


Musings Mendoza Harvest 201309-May-2014

April 15, 2013. Tax Day in the US – Sure glad I am not stuffing envelopes today, but sent ..