Elixir Wine Group Blog

SWG Imports & Southern Wine Group announce unification under Elixir Wine Group

Kirk Ermisch - Monday, June 02, 2014

SWG Imports and Southern Wine Group, (SWG) announced Monday, June 2nd that it has adopted Elixir Wine Group as its new company name. SWG has been importing high quality wines from Latin America since 2001. Over the last 18 months, the company expanded its European Elixir portfolio to include select wines from Spain, Italy, France and Portugal. C. Kirk Ermisch, President of Elixir Wine Group says, "the transition to Elixir Wine Group is much more than a simple logo refresh. It represents our commitment to the lasting success of our company, customers and partners throughout the U.S. and a dedication to offering a wider selection of iconic wines to consumers.  The decision to rebrand as Elixir Wine Group is a proactive move to reflect the exciting changes that we are undergoing as a company with the expansion of our top shelf portfolio and the increased sales growth we are seeing across the United States. Key to this development will include recognizing the long term efforts of two company veterans. Jeff Miller is promoted to V.P. National Sales and Jenny Long becomes V.P. Finance & Operations."    More...